Brightree Unveils New Brand to Reflect Growth Strategy in Post-Acute Care

ATLANTA & LAS VEGAS (March 11, 2014) —Brightree, a provider of cloud-based clinical, billing and business management software solutions for the post-acute care industry, unveiled at its new brand, reflecting the organization’s broadening investment in technology and services across the post-acute care sector of health care. Traditionally known for its leadership position in the HME/DME market, Brightree is extending its investments in hospice, home health and infusion solutions, as well as in surrounding services–such as patient and private payments, revenue cycle management (RCM), portal-based ordering systems and referral acceleration and management relationships–to enable HME/DME businesses to expand and diversify their revenue streams and to attract new customers in other post-acute care disciplines into the Brightree community.

“Brightree customers are forward-thinking leaders who want to grow and diversify in this time of escalating change in health care,” said Dave Cormack, CEO of Brightree. “Our new brand emphasizes the bright future we envision enabling our customers to create as we make the right strategic investments to simplify and accelerate the flow of information, documents, work streams, resources and payments among patients, providers and payers–whether government, commercial, private or patients–across the health care continuum.”

Added Cormack, “Over the next four years we plan to invest more than $80 million in realizing this vision so that our customers can not only overcome revenue pressures brought about by changes such as competitive bidding, increased audits and expanding regulation, but also to ensure that they can capture a greater share of the opportunities post-acute care presents for radically improving costs and outcomes in our health care system.”

Based on data from the Centers for Medicare & Medicaid Services (CMS), Brightree estimates the post-acute areas of HME, home infusion, home health, hospice and long-term care will collectively double in spending over 10 years, from about $250 billion in 2013 to more than $500 billion in 2023, even with cost-containment measures in place.

“Our goal is to help Brightree customers capture the greatest share of that growth by equipping them with the broadest array of software, services and professional expertise targeted to their specific needs,” continued Cormack. “Brightree’s 30 percent growth over the last year has put us in a strong position to invest even more in our customers’ success, while continuing to grow aggressively in 2014 and beyond.” Visit brightree.com for more information.