MEDIchair Updates Web Site

CALGARY, Alberta—HME franchise MEDIchair is rolling out a
slew of new localized Web sites for its stores, which span Canada
from coast to coast. While the chain has a national Web site,
“the timing is right” to add information and resources
that are customer-focused for each local market, according to Bas
van Lankvelt, COO. Each Web site will have a common national
branding component with educational and resource information, and a
localized component with features such as links to local government
agencies, health care agencies and a map with directions to the
store. The rollout will be completed in the fall. For a profile of
MEDIchair Nanaimo, located on Vancouver Island in British Columbia,
see
HomeCare, August 2008.