HomeCare Magazine Named as Official Publication of Medtrade Events

ALPHARETTA, Ga. — Nielsen Business Media,
producer of Medtrade and Medtrade Spring,
announces HomeCare magazine, a publication of Penton Media, is the
official publication of Medtrade and Medtrade Spring. Medtrade and
Medtrade Spring are the leading trade shows for the home medical
equipment industry. Through its in-depth coverage of the HME
industry, the award-winning HomeCare magazine has been a
primary source of information for the home health care industry for
over 30 years.

“The partnership with HomeCare is a mutually beneficial
relationship between both parties,” says Kevin Gaffney, show
director. “Through its comprehensive reporting of the HME industry,
HomeCare provides vital information that ensures HME
providers have the resources they need to succeed. Our goal with
the Medtrade events is the same and, together, we can maximize
these opportunities.”

HomeCare Publisher Gregg Herring acknowledges that the
HME industry is now at a critical juncture, poised to undergo both
tremendous change and tremendous growth.

“As the official publication of Medtrade, our new partnership
with the industry’s premier events will allow us to bring even more
resources to the table,” says Herring. “Our companies chose to
partner because HomeCare and Medtrade complement one
another very well. Both companies are focused on providing home
health care professionals with the knowledge that can keep their
businesses profitable and allow them to concentrate on patient
care.”

Medtrade Spring will take place March 24 — 25 in Las Vegas
and Medtrade 2009 will take place Oct. 12 — 15 in Atlanta.
For more information on the events, visit
medtrade.com.

About Nielsen Business Media

Nielsen Business Media, based in Alpharetta, Ga., is a leading
market-focused provider of integrated information and sales and
marketing solutions, helping businesses go to market more
effectively and efficiently. Serving seven major market groups, and
30 industries, spanning the entertainment, media and marketing,
retail, travel and performance, design, and life sciences
industries, Nielsen Business Media provides business-to-business
products and services in print, online and in person. With 42
publications, over 60 trade shows and 185 digital products and
services, Nielsen Business Media offers insight, analysis and
face-to-face contacts to help professionals better understand their
markets, serve their customers and grow their businesses. For more
information, please visit nielsen.com.

About Penton Media

Headquartered in New York, Penton Media is one of the nation’s
largest business-to-business media and information companies,
serving more than six million business professionals every month.
Its market-leading brands are focused on 30 industries. The company
was formed through the combination of PRISM BUSINESS MEDIA and
PENTON MEDIA. Its growing portfolio includes 113 trade magazines,
145 Web sites, 96 industry trade shows and conferences and more
than 500 information data products. The privately held company is
owned by U.S. Equity Partners II, an investment fund sponsored by
Wasserstein & Co., LP, its co-investors, and by MidOcean
Partners. For additional information on the company and its
businesses, visit penton.com.

With editorial offices in Atlanta, HomeCare’s family of
products includes its monthly magazine, the HomeCare
Monday weekly enewsletter, the HomeCareXTRA
market-focused tabloid, the annual HomeCare Buyers’ Guide
and HomeCareMag.com.