The new year could bring more lawsuits, but also more clarity
Factors and strategies for marketing to HME payers
Tracking Website Success
Metrics to watch in Google Analytics
Your 2017 Marketing Plan
Look back to move forward
In-Store Marketing Makeover
These simple steps will attract cash buyers to buoy your business
Give Customers What They Want, Today!
Define the relationship between your online and in-store retail spaces to generate more sales
Marketing to HME Payers
5 tips to build a value-based relationship game plan
Based upon the successes and failures I have seen in the HME marketplace during the past 15 to 20 years, there is one common component that will make or break you: Effective marketing enhances your...
I was recently on vacation with my wife and friends in San Miguel de Ayende, a mountain community in Mexico that was established in the middle of the 16th century by Spanish conquistadors. Flash...
Think Like a Sales and Marketing Guru
This strategy will give you the edge you need
Develop Your Store’s Social Media Action Plan
A guide to listening and posting on top social platforms
Two Sides of SEO
The technical points of search engine optimization are important—but don't ignore the personal side
Marketing and Sales for HME
A strong focus on improving the business ROI starts with understanding the numbers, knowing the market and using a CRM