SKANEATELES, N.Y (Nov. 18, 2014)—Welch Allyn introduced a new website designed to improve usability and create an easier, more robust online experience for U.S. customers. The new site features a responsive design that is mobile- and tablet-friendly—to make it even more convenient for multichannel users to access information and learn about Welch Allyn products and solutions.
“Our customers see the web as a primary channel of engagement, and they want accessibility wherever they are,” said Julie Sheedy, director, customer experience and e-business at Welch Allyn. “In response, we launched a robust site with responsive design and new search capabilities with advanced filtering options so they can find exactly what they are looking for in a just a few simple clicks. We also created a place where all our customers’ questions can easily be answered and they can perform numerous self-service transactions. From checking order status and submitting repairs online to downloading clinical white papers and accessing webinars, we left no stone unturned with our new site.”
The new site also features an online store where customers can purchase any of more than 700 parts and accessories using a credit card. The new store is an extension of the company’s ‘Parts Now’ service offered exclusively through its U.S. customer service center.
In addition to a modern product catalog and quick toolbar with access to common self-service functions from any page, the site also offers dynamic content and features that accommodate customers, biomedical professionals, distributors and medical students alike, including:
- A customized experience for mobile, tablet and desktop display allows users to access the site anytime, anywhere, from any device.
- Tools for easy access to useful information or finding a distributor.
- Online warranty registration, Partners In Care Service registration, simple tools to create calibration certificates and how-to videos and FAQs to help customers find solutions to common product questions.
- A new insights and research section complete with clinical documentation, facility planning assistance and the information you need to help with EHR connectivity.
- Tools to connect you with great content, useful information and helpful people.
“From expedited replacement parts to repairs and richer information in our product catalog, we’re helping our customers navigate around the company with greater ease,” added Sheedy. “We’ve enhanced several customer touch points across the site, and with over 125,000 unique visitors a month in the U.S., we know our website is the first point of contact many of our customers have with us, even before they pick up the phone. Our goal is to make working with us more convenient than ever as we enter our next century of doing business around the world.”
