NEW YORK (July 14, 2014)—Unique Wellness, the first solution-based disposable adult diaper manufacturer, has launched a free in-store pilot program. They will provide one free case (3 packs) in each size of briefs (diapers) or pull-ups, samples and posters to allow stores the ability to test market their revolutionary NASA-inspired products.

Unique Wellness was awarded the coveted Medtrade 2013 Innovative Retail Product Award. They won this award for having the ability to market a long-lasting product focused on scheduled eight-hour changes rather than voiding patterns. Most people are concerned about the cost of premium products, but the Unique Wellness diaper saves more money than even a generic diaper from a big box store. This cost-saving approach encourages consumers to purchase their products in smaller HME stores instead of buying standard retail products from big box stores. This now gives small stores an advantage over large chain stores both in cost effectiveness and quality. In addition to that, because it is a consumable it will bring in additional revenue on other in-store items.

“We were the first incontinence product with the ability to show how a brief/underwear is not just the product itself and how it can perform, but also how it can be displayed to the retail eye,” says Steve Goelman, CEO, Unique Wellness. “Buyers will understand that paying more for our product will not only enhance quality of life, due to our innovative design, but actually be 70% more cost-effective as well. Providers are in dire need of boosting retail sales, and incontinence is one of the largest growing markets.”

About The Wellness Brief and Absorbent Underwear

Not just a brief, but a revolutionary new way to manage incontinence, this product is so innovative that it was featured on Discovery Channel’s “How Stuff Works,” and is designed to last 8 to 12 hours using NASA-inspired multilayered Incontek technology similar to designs used by astronauts in space for long missions. It not only absorbs dramatically more liquid than standard briefs but also pulls it away from the skin and locks it in a separate layer, leaving little or no opportunity for skin irritation and/or infection. It has a unique scheduled changing system and is therefore one of the easiest to use. This is revolutionary because changes can actually be scheduled for only once in eight hours/three in 24 hours, putting the wearer or caregiver in control with no worry of any exposure to the effects of urine. These briefs are more cost-effective than other briefs due to the minimal changes and because expensive creams or ointments are rarely required. Features unprecedented odor control. Also perfect for overnight use, travel or any time the wearer needs to go long periods of time without changes.

For more information visit wellnessbriefs.com. For wholesale inquiries email reseller@wellnessbriefs.com or call (888) 936-7770.