BUFFALO GROVE, IL—NorthShore Care Supply announced Laurie Aines as Vice President, e-Commerce Marketing and Sales. Laurie will be responsible for developing and implementing the company marketing strategy to result in continued sales growth.

Laurie comes to NorthShore Care Supply from health care companies such as BioScrip, Inc. and CVS Caremark, and other industries including manufacturing, distribution and retail. “We are excited to have Laurie join us to lead our e-commerce marketing team. Her extensive knowledge of digital marketing, along with her focus on customer service, will help position us to leverage our expertise and reputation in the marketplace,” said Adam Greenberg, President of NorthShore Care Supply.

NorthShore Care Supply, an internet retailer specializing in discreet home delivery of incontinence supplies, sells direct to consumers through the company’s customer service team and online catalog, with same-day shipment for orders received before 5 p.m. CST. Orders are shipped in a discreet box that does not disclose the brand or contents to protect customer privacy.