BILLINGS, Mont. (Sept. 10, 2014)—iReliev Products announced its new program enhancing the merchandising support it offers HME/DME retailers for OTC TENS Products. The merchandising program, called the Pain Free Zone is comprised of high-quality retail packaging, beautiful product photography and graphics, as well as attractive point-of-sale counter displays, posters and banners.

“The combination of tools, resources and specialized support we offer resellers is truly unique,” says iReliev CEO Mike Williams. “We see ourselves as your partner to create greater consumer engagement thus sales conversions specifically in the Pain Relief OTC TENS category.”

According to studies, in-store fixtures and displays can increase customer engagement with products by 200 percent.

“When choosing one product over another, the design of the packaging and various merchandising elements heavily influence consumers far more than we realize,” says Carla Howard, the company’s merchandising expert.

With minimum orders, suppliers have the opportunity to receive various visual display tools including point of sale displays, posters, brochures and banners. For more information or a reseller’s application, visit ireliev.com.