OXFORD, Mich. (March 27,2015)—Essentially Women hosted their 15th annual conference and trade show, Focus on the Future, in Orlando, Florida on March 8th and 9th. All courses were approved for American Board for Certification and Board of Certification/Accreditation continuing education credits.
Education highlights:
Relationship Networking: Building Personal Connections for Professional Results
Michelle Tillis Lederman, CPA, MBA, PCC, founder of Executive Essentials
Attendees learned how to increase their influence personally and professionally. The seminar included how to build upon the initial contact, turn it into a real relationship and convert conversations into stronger and longer connections.
The Art of Coaching: Establishing and Maintaining a Culture of Excellence
Mike Strange, vice president, Emerge Sales Inc.
The coaching process is a system that helps department managers and company leaders to more successfully bring about employee performance achievements that relate directly to the survival and growth of your business. Discussion topics included: 1) The difference between coaching and managing, 2) The reasons why company leaders fail at coaching, 3) You have to decide: Is it worth my time? 4) Benchmarking: Defining excellence in all you do.
From Seed to Sale: How to Grow Your Business with Social Media
Christina Throndson, Web marketing manager of VGM Forbin
Throndson covered taking an idea such as your company branding or focus and growing that idea into a healthy, functional social media presence producing high yields for your company and satisfying your customers’ very specific needs. 1) Establish solid company branding throughout your social media, 2) Gave your social media followers exactly what they are looking for with every click, 3) Being highly visible to your targeted audience in search engines.
Make Your Business Contagious!
Drive Them to Your Business and Make That Experience Infectious!
Anne M. Obarski, executive director, Merchandise Concepts
Marketing, service and creating a customer experience is the key to successful retailing. Members learned how creating a “Contagious Experience” for customers will drive them to your business the first time- and then encourage them return and spread the word along the way. Your customer expects an "experience" when they shop with you. Develop a contagious mentality in everything you do, every day, for every customer and you'll learn why being contagious is not a bad thing.
Panel Review: Billing Medicare for External Breast Prostheses - Get Up to the Minute Information Plus ICD-10 Directly from the 4 Jurisdictions, Followed by Break Outs for Detailed Q & A
This session focused on providing attendees with a documentation case study for review, as well as in-depth policy review. This was appropriate for experienced staff, and especially useful for those with the responsibility of training others in their organization.
Jurisdiction A: Judie Roan, Outreach Specialist, NHIC DME Medicare Administrative Contractor
Jurisdiction B: Tamara Hall, Provider Outreach and Education Consultant, National Government Services
Jurisdiction C: Mia Gott, Provider Relations Senior Analyst, CGS Administrators
Jurisdiction D: Colleen Harryman, DME Education Representative, Noridian
